MCM 1 - Public Outreach & Education

According to the Fact Sheet published by U.S. EPA regarding the Public Education and Outreach Minimum Measure, an informed and knowledgeable community is crucial to the success of a storm water management program since it helps to ensure the following:

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  • Greater support for the program as the public gains a greater understanding of the reasons why it is necessary and important. Public support is particularly beneficial when operators of small MS4s attempt to institute new funding initiatives for the program or seek volunteers to help implement the program.
  • Greater compliance with the program as the public becomes aware of the personal responsibilities expected of them and others in the community, including the individual actions they can take to protect or improve the quality of area waters.

Public outreach and education of the City is implemented through a contract with Save the Whales. That program includes:

  • A public education program to distribute educational materials to the community or to conduct equivalent outreach activities concerning the potential impacts of urban runoff on water bodies and the steps that the public can take to reduce pollutants in runoff.
  • Appropriate Best Management Practices (BMPs) and measurable goals for this minimum control measure.
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